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Digital Marketing Courses in Katargam

Leave a Comment / Blog / By GD Institute

 October 14, 2024

  • Module 1: Content MarketingContent Strategy and PlanningContent Creation and CurationContent Optimization for SEOContent Distribution and PromotionMeasuring Content Marketing Success
  • Module 2: Search Engine Optimization (SEO)On-Page SEO TechniquesOff-Page SEO TechniquesTechnical SEO FundamentalsSEO Tools and AnalyticsLatest Trends in SEO
  • Module 3: Social Media MarketingSocial Media Strategy DevelopmentSocial Media Platforms OverviewContent Creation for Social MediaCommunity Engagement and ManagementSocial Media Advertising
  • Module 4: Email MarketingBuilding an Email ListCrafting Effective Email CampaignsEmail Automation and SegmentationEmail Deliverability Best PracticesEmail Marketing Analytics
  • Module 5: Pay-Per-Click (PPC) AdvertisingUnderstanding PPC Advertising ModelsGoogle Ads FundamentalsSocial Media Advertising Platforms (e.g., Facebook Ads, LinkedIn Ads)Ad Copywriting and DesignPPC Campaign Optimization Strategies
  • « Content Marketing  
  • Content Strategy DevelopmentUnderstanding Target Audience and Buyer PersonasSetting Content Marketing Goals and ObjectivesConducting Content Audit and Competitor AnalysisDeveloping a Content Marketing Strategy Framework
  • Content Creation and IdeationGenerating Content Ideas and ThemesUnderstanding Different Content Formats (Blog posts, Videos, Infographics, Ebooks, etc.)Writing Compelling and Engaging ContentIncorporating SEO Best Practices into Content Creation
  • Content Distribution ChannelsOverview of Owned, Earned, and Paid Content Distribution ChannelsLeveraging Social Media Platforms (Facebook, Twitter, LinkedIn, Instagram, etc.)Email Marketing Strategies for Content DistributionContent Syndication and Guest Blogging« Search Engine Optimization (SEO)
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  • On-Page SEOKeyword Research and AnalysisOn-Page Optimization TechniquesOptimizing Meta Tags (Title, Description, Keywords)URL Structure OptimizationImage Optimization
  • Off-Page SEOImportance of Backlinks in SEOLink Building Strategies (Guest Blogging, Broken Link Building, etc.)Social Signals and Their Impact on SEOLocal SEO Optimization Techniques
  • Technical SEOWebsite Architecture and StructureMobile Responsiveness and AMP (Accelerated Mobile Pages)Site Speed OptimizationSchema Markup and Rich SnippetsXML Sitemaps and Robots.txt
  • Content Optimization for SEOContent Quality and RelevanceKeyword Density and PlacementLatent Semantic Indexing (LSI) KeywordsOptimizing Content for Featured SnippetsContent Freshness and Updates
  • Local SEO and Google My BusinessImportance of Local SEO for BusinessesOptimizing Google My Business ListingNAP (Name, Address, Phone Number) ConsistencyLocal Citations and Reviews ManagementLocal Link Building Strategies
  • « Social Media Marketing
  • Social Media Strategy DevelopmentUnderstanding Target Audience and Buyer PersonasSetting Social Media Marketing Goals and ObjectivesChoosing the Right Social Media PlatformsCreating a Social Media Content CalendarBudget Allocation and Resource Planning
  • Content Creation for Social MediaCreating Engaging and Shareable ContentUnderstanding Different Content Formats (Posts, Stories, Videos, etc.)Visual Content Creation (Images, Infographics, Videos)User-Generated Content (UGC) StrategiesContent Optimization for Each Social Media Platform
  • Social Media Advertising FundamentalsIntroduction to Social Media Advertising Platforms (Facebook Ads, Instagram Ads, Twitter Ads, LinkedIn Ads, etc.)Setting Up Social Media Ad CampaignsTargeting Options (Demographics, Interests, Behaviors, etc.)Ad Formats (Carousel Ads, Video Ads, Lead Ads, etc.)Budgeting and Bidding Strategies
  • Influencer Marketing on Social MediaUnderstanding Influencer MarketingIdentifying and Engaging with InfluencersNegotiating and Managing Influencer PartnershipsMeasuring Influencer Marketing ROIInfluencer Disclosure and Compliance
  • « Email Marketing
  • Building Email Lists and SegmentationStrategies for Building an Email List (Opt-in Forms, Lead Magnets, etc.)List Segmentation Strategies (Demographics, Interests, Behaviors, etc.)Importance of List Hygiene and Email VerificationGDPR and CAN-SPAM Compliance
  • Effective Email Campaign PlanningSetting Email Marketing Goals and ObjectivesUnderstanding Different Types of Email Campaigns (Promotional, Transactional, Nurture, etc.)Creating an Email Campaign CalendarCrafting Compelling Email Subject Lines and Copywriting
  • « PPC (pay-per-click) marketing
  • Understanding PPC Advertising PlatformsOverview of Major PPC Advertising PlatformsDifferences Between Search, Display, and Social PPC AdvertisingTypes of PPC Ad Formats (Text Ads, Display Ads, Video Ads, etc.)Understanding Ad Networks and Ad Placement Options
  • PPC Campaign ManagementMonitoring PPC Campaign PerformanceUnderstanding PPC Metrics (Impressions, Clicks, CTR, CPC, Conversion Rate, etc.)A/B Testing Ad Copy, Ad Creative, and Landing PagesBid Management and Optimization TechniquesAd Scheduling and Dayparting Strategiesconclusion :
  • Curriculum course for digital marketing This curriculum is designed to reflect the global nature of digital marketing, acknowledging the importance of cultural sensitivity, compliance with international regulations and taking advantage of the diverse market opportunities across  course for digital marketing in.
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