- Understanding the visual elements of website

- Get hands-on experience on different tools for finding the perfect domain name

- Buy Domain Name/WordPress and start web hosting

- Create Your Own Website in Wordpress

- Create better landing pages to bring in more Traffic.

Understanding the perspecve of how Google search algorithm works (Crawling, Indexing, and Ranking).

-Develop knowledge of SEO tools such as Keyword Planner, Ubersuggest, SeoSitecheckup, etc.

Understanding what is Search Engine Marketing, what are the different objectives which can be achieved through SEM campaigns

Identify the different elements of an SEM campaign and how Ad auction works.

Creating a social media presence from scratch. (Facebook, Instagram, LinkedIn Page)

Creating social media progress reports for Senior Marketing Management

Identify and create the right types of content to achieve your marketing objectives.

Build a distribution plan through content calendar mapping channels and content

Role of email marketing, types of emails, email marketing objective.

Build an automated email campaign (Drip Campaign)

Whatsapp Business Profile, Whatsapp Ads

Understand Traditional Marketing Analytics vs. Digital Marketing analytics

Extract data and analyse reports from Google Analytics 4

Google Search Ad Campaign

Smart Mode Ad Campaign.

Expert Mode Campaign

Google Display Network

The complete process.

Lead Generaon -Youtube Ads

Google Business Profile

Build a successful blog from scratch, or take your existing blog to the next level

Become familiar with some of the most effecve types of blog content

Build a profitable business around your content and turn your blog into a revenue-generating asset.

Articles to drive affiliate sales

- Affiliate marketing without having your own website

- Amazon affiliate program pros and cons (Amazon Associates)

- Backend affiliate commissions - how to generate more revenue

Explore the role of AI in content creation and curation

- Generate ideas and enhance creativity using AI tools.

- Generate text, image, audio and video content using AI tools and techniques for your Website, Social Media, Email, WhatsApp and paid channels

Social Media Static Posts across platforms (based on the required dimensions), Infographics, Email Creatives, Memes, GIFs, Product Photography, Newsletters, and Website Visuals

- Blog Posts, Emails, Product Descriptions, Press Releases, Ad Copy, Scripts, Social Media Posts across Platforms, SEO Content (Meta tags, Headings, etc.), Website Content

- Podcasts, Voiceovers, Audio Ads (Radio/Online Streaming), Sound Tracks

- YouTube Videos, Short-form Content (Reels/Shots), Explainer Videos, Product Demos, Personalised Video Campaigns

Market

Strategy of Nykaa / Amazon / Flipkart

- Algorithm of YouTube / Instagram / Facebook Watch

- Case study of famous YouTubers

Influencers